Strategic design · Development · Project management

I make your
dreams real.

Design, development and strategy to build the future of your project.

See my work

Professional summary

Fifteen-plus years working at the intersection of design, technology and education — shipping products for international brands and building the systems that keep educational institutions running.

I move between strategy, interface and code: framing the problem, designing the product, and building it. The result is work that survives contact with reality — tools people actually use every day.

Selected projects

Live products, working tools and prototypes you can try right here.

01

Interactive canvas tool

Your idea deserves form

A guided canvas that turns a vague idea into a structured brief: problem, audience, value and first steps. Built as a working tool, not a slide.

  • Product design
  • React
  • Strategy
idea.maximovalor.com
idea.maximovalor.com

Live, embedded demo of this project.

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02

Games and parenting platform

Atotó Play

A play-first platform for families: printable and digital games, parenting content and a growing library of activities designed with educators.

  • Brand
  • Platform
  • Content
play.atoto.cl
play.atoto.cl

Live, embedded demo of this project.

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03

Strategic design platform

South

A studio platform that packages strategic design services into clear, buyable steps — positioning, product definition and delivery.

  • Strategy
  • Web
  • Service design
south.maximovalor.com
south.maximovalor.com

Live, embedded demo of this project.

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04

Academic management tools

CFT Control Panels

Coordination Panel and Moodle Modules Panel: internal dashboards that replaced spreadsheet chaos for academic teams, cutting management time dramatically.

  • Internal tools
  • Education
  • Data

Internal tool — private access

05

Educational software landing

Máximo Valor / Education

Positioning and landing experience for an educational software offer aimed at institutions — from message architecture to build.

  • Positioning
  • Landing
  • Education

Internal tool — private access

06

Game creation tool

Game Builder (Atotó)

In planning

A no-code builder that lets educators and parents assemble their own games from modular mechanics and printable outputs.

  • R&D
  • Tooling

Work in progress

Key results

70%

Less time spent on academic management

40+

Websites designed and delivered

$156M

CLP project bid led end to end

15+

Years across design, tech and education

“Esteban turns fuzzy ambitions into something you can see, click and ship — and then he builds it.”

Institutional partner, education sector

Let’s build the
next one.

Available for roles, client projects and strategic partnerships — in the UK and remotely.