Educational software landing

Máximo Valor / Education

Positioning and landing experience for an educational software offer aimed at institutions — from message architecture to build.

Context

Institutions do not buy software, they buy relief from an operational problem. The messaging leads with the problem and lets the product follow.

A technical offer written in technical language, aimed at non-technical buyers.

Message architecture rebuilt around institutional pain points, then designed and shipped as a focused landing experience.

A clearer entry point for institutional conversations and bids.

Interactive canvas tool

Games and parenting platform

Strategic design platform