All work
Games and parenting platform
Atotó Play
A play-first platform for families: printable and digital games, parenting content and a growing library of activities designed with educators.
- Year
- 2023 — present
- Role
- Brand, product & development
- Disciplines
- BrandPlatformContent
Context
Atotó started as a set of printable games for our own family and grew into a platform used by parents and teachers.
Challenge
Parenting content online is either academic or noise. Families need things they can use tonight, with the materials already in the house.
Approach
A library organised by age and situation, with printable and digital versions of every game, plus short editorial pieces written with educators.
Outcome
A growing catalogue and a brand that works across print, screen and social.